Consultation · Product Development · Custom Software

I run a business, so I build software that actually fits one.

After years of juggling a tangle of subscriptions and generic tools that didn't quite fit, I built my own — and now I help other business owners do the same. Custom software, built around how your business actually works.

See what I've built How it works

Your tools should fit your business — not the other way around.

Paying for a stack of subscriptions that don't talk to each other? Bending how you work to fit generic software that was never built for you? Or just sensing there's a smoother way to run things and look after your clients — a portal where they log in and find everything, instead of another emailed form and a chase-up? That was my studio too. I'll sit down with you, learn how your business actually runs, and design something around it — thinking through the workflow, the experience your clients have, and keeping your data secure — the same way I'd build it for myself.

Dropbox WeTransfer Separate booking tool Third-party gallery host Yet another login → One system you own
What I do

Practical software for businesses that never thought they could have their own.

No jargon, no enterprise price tag. I sit with you, learn how your business actually runs, and build the thing that removes the busywork and streamlines how you work with your clients.

Custom tools & portals

Client portals, dashboards, booking and delivery systems — built around your workflow, not a template's.

AI & automation

Put AI to work on the repetitive stuff — intake, admin, content, lookups — so your team does the valuable part.

Streamline how you operate

Replace the stack of subscriptions, and smooth out how work moves and how clients interact with you — one system you own.

Brand, content & video

A decade behind the camera and in the edit suite. When the build needs a look and a story, I bring both.

Selected work

Four live products. All built and run by me.

From a WordPress site to a full custom platform and two live apps — including one taking real payments. Not mockups: real software, in use.

Inhaus Media Portal admin dashboard — project stats, delivery tracking and agency analytics
Case study · custom platform · the flagship

Inhaus Media Portal

A branded delivery and management platform I built to replace three separate subscriptions my studio was paying for. The design brief I set myself: real estate agents are busy and on the move, so the delivery gallery had to mirror how a live property listing actually looks — hero image, photos, floor plans, copy — so an agent could open one link and see exactly what they were getting at a glance, then approve and share without friction. One link delivers everything; buyer-tracking shows who's engaging and how often. It's the clearest proof of how I'd approach a client's problem: understand how people really work, then build the software around them.

Next.jsSupabaseCloudflare R2UX designAutomation
ALTER.EGO — from selfie to icon marketing creative
Consumer AI app · live payments

ALTER.EGO

A consumer AI app that turns a single selfie into styled images across a range of themes. Conceived, built and shipped to production — a full product with accounts, a credit system and live Stripe payments working end to end. Proof I can take an idea all the way to a paying, working product.

Next.jsClaude APIStripeImage AI
Try it live →
DashRecruiter dashboard — open roles, active candidates, pipeline and schedule
Client delivery · bespoke CRM · in daily use

DashRecruiter

A recruitment CRM I consulted on, built and delivered for a specialist recruiter — someone who knew her workflow inside out but had no tool that fit it. Pipeline, candidate profiles, calendar, automated reminders and AI features aimed at killing repetitive admin. I learned the industry from scratch, then built around how she actually works. It's now in daily use — and it's exactly how I'd approach your business.

Next.jsSupabaseRailwayCI/CD
View live →
Inhaus Media commercial photography and video studio website
Brand site · 10-year studio

inhausmedia.com.au

The home of the commercial photo and video studio I founded and ran for a decade. The business behind the builder — and the reason I understand what a small business actually needs from its software, because I lived it.

WordPressBrandPhoto / Video
View live →
How it works

A simple way of working, start to finish.

No lengthy agency process, no surprise invoices. Here's what working together actually looks like.

1

We talk

A proper conversation about your business — how it runs, where the friction is, and what you'd want to be easier. No cost, no obligation.

2

Scope & prototype

We map the workflow together and agree what's worth building first. You see a working prototype early, so you can shape it as it takes form — not just read a spec.

3

Build & test it

I build the real thing around how you actually work — your clients' experience and your data security considered from the start — then test it with you on real tasks before it goes live, and keep you in the loop the whole way.

4

Ongoing support

Once it's live, the system is yours — you own it and the code behind it, so you're never locked in. Need ongoing support, or new features as your business grows? I'm here for that too, scoped and quoted as you go.

Projects from around $3,000 · optional $250/mo care plan
Who you'd be working with

Not an agency. Not a faceless dev shop. A business owner who builds.

I'm Andre — most people I work with call me Dre. For ten years I built and ran Inhaus Media, my own studio: hiring, pricing, delivery, clients, the lot. I know first-hand what it's like to run a small business on too many tools and not enough time.

That experience is what I now do for others. I've built custom software for my own business and delivered a bespoke system for a client — a specialist recruiter who knew her workflow inside out but had no tool that fit it. I sat with her, learned the business properly, and worked through the whole thing: understanding the problem, designing the solution, building it, and refining it in real use. That's the service — consultation, product development and custom software, end to end.

I work with modern tooling, so I move fast and don't need a big team or a big budget to deliver something real. You get both halves in one person: someone who understands your business and someone who can actually build the fix — and talk to you like a human the whole way through.

Build

  • Next.js / React
  • TypeScript
  • Supabase / Postgres
  • APIs & integrations
  • Cloudflare / Vercel / Railway

AI & automation

  • Claude API
  • AI-assisted development
  • Workflow automation
  • Payments (Stripe)

Creative

  • Photography
  • Videography
  • Premiere Pro
  • After Effects
  • Photoshop
  • CapCut & social

Business

  • Founder / operator
  • Team & client management
  • Stakeholder briefs
  • Project delivery

Paying for tools that don't fit? Let's build the one that does.

Tell me what's slowing your business down. I'll tell you honestly whether software can fix it — and what that would take.